April 2nd, 2008


Does this drug make my butt look big?

I recall reading in the past about how people looking for brand names supposedly did all kinds of research to make sure that whatever spiffy name they choose doesn't mean something obscene in Xhosa or Lithuanian or Quechua... but I have to wonder whether some folks even bother with English.

Just now I heard an ad for a drug--a "proton pump inhibitor" to cut down on gastric acid production. The name (as Dave Barry would say, I am not making this up): Aciphex.

I did a double take, and at least initially decided I didn't want a drug to have any effects on my ass... though I suppose a weight loss drug with that name might sell well.

"Thou shalt not covet thy neighbor's ox, nor his ass..." still seems like good advice.
  • Current Music
    "Troglodyte," the Jimmy Castor Bunch